Highway Safety Public Information & Education Services
The goal is Behavioral Change. OHSO measures success in fewer people dying and fewer people seriously hurt on Oklahoma roads. Awareness counts the most when it moves a specific person to do a specific thing differently at a specific moment.
Total Program Budget
$2.05M
FY2026/27 firm-fixed-price
Media Budget
$1.43M
70% · working media
Production Budget
$614K
30% · creative & assets
Total Impressions
134.3M
+10% bonus, at no cost
Working media, $1.43M, split across 7 program areas.
Hover a slice · click to drill in
Allocation by Program
How to read this. The doughnut and legend show working media ($1.43M), the dollars that buy impressions. Program totals add production (creative, video, photo, motion, translation, project management) for the full $2.05M. “Share of response” is each item’s share of the 134.3M total impressions. Flight windows reflect the FY2026/27 base period, Oct 1 2026 – Sep 30 2027, aligned to the national high-visibility enforcement mobilizations. Figures reflect Ghost Agency’s SW135 technical proposal to the Oklahoma Department of Public Safety.
Portal
Projects
Projects & Proofs
Your project workspace, ready when you are
Once your engagement with Ghost begins, every project, proof, and deliverable appears here in real time, with online review, approval, and an automatic audit trail, exactly the documentation layer a federal program review asks for.
Portal
Calendar
Campaign Calendar
Your campaign calendar, live at kickoff
Flight dates, creative, mobilization windows, and milestones populate here the moment your campaign is underway, synchronized to the national high-visibility enforcement calendar.